A Brimly Newsletter

Room Temperature


I Took Seventy Photos and Used One

What actually happens between the oven and the picture at the top of a recipe.

August 21, 2026

You’re reading Room Temperature. Every Friday, Steph writes about what actually happens in a gluten-free kitchen: the habits, the honest verdicts, and the recipes worth going back to.

“Cake.”— Image courtesy of Brimly

Not long ago I shot for an entire day, sat down at the computer that evening, and used one photo.

One. Out of somewhere around seventy.

The seventy is not the embarrassing part. The embarrassing part is how much planning went into producing sixty-nine photos I could not use.

There is a version of this job where you bake something, hold your phone above it, and post. I would truly love to meet the woman doing that. I have never once been her, and I have come to accept that I never will be, because the photo is the ad for the recipe. I can write a million recipes. If the picture at the top doesn’t stop somebody, none of them get read. That is the whole arrangement, and I did not know I was signing it when I started.

So here is what actually happens.

The plates are always white. Different shapes, different sizes, but white every time, because white gets out of the way and lets the food do the work. The backdrop is marble. I have tried other things. I come back to the marble. And I shoot hard light, which means the shadows are sharp and the whole thing lives or dies on where the light is coming from.

Deep Chocolate Birthday Cake— Image courtesy of Brimly

Gluten-Free Deep Chocolate Birthday Cake

See the recipe.


Which brings me to the sun.

I keep a schedule. Photos happen on the days photos are scheduled to happen, and the sun is not consulted about this. If it shows up, wonderful, I shoot in daylight. If it doesn’t, I switch to artificial and keep the look consistent so you can’t tell the difference from one recipe to the next. That consistency is deliberate and it is more work than it sounds.

“A Chocolate Orange Spoon Cake— Image courtesy of Brimly

Gluten-Free Vanilla Loaf Cake

See the recipe.


And baking the thing is not the finish line. It’s barely the halfway point. After the recipe works, I still have to decide what the photo even is. Is it the whole loaf or the slice? Is a hand in the frame? What are we saying about the texture, and can you feel it from a screen? For a long time I hardly put photos on the blog at all. Now I put in more, because I want you to be able to see the crumb, and seeing the crumb is a separate project from making the crumb.

I never thought about any of this when I started. Not once. It is a job on its own, and nobody mentions that when you decide to start a food blog.

Now let me tell you about the strobe.

I bought a proper one. Spent real money on it, because I looked into what the professionals use, and this was what the professionals use. It arrived. I was delighted. I set it up expecting it to simply fire and make everything better.

That is not what a strobe does.

You have to make it work with your camera, and how you do that depends entirely on which camera you have. There are settings. There are relationships between settings. My background is in filmmaking, which I assumed would transfer, and I want to report that filmmaking and photography are two different disciplines wearing similar equipment. This has been an adjustment. I have spent this entire past week researching how to actually use the thing I already own.

I will get there. But it is currently one of the banes of my existence, and I would rather tell you that than pretend the strobe and I are getting along.

Editing is the other half nobody counts. It isn’t a filter. You are trying to get the colors true, so the thing on the screen is the thing that came out of my oven, and then get them to pop enough that your eye stops on it. Those two goals pull against each other constantly. It took me a long time to understand what I was even doing in there. I’m much better now than when I started, and I am still learning, and I expect both of those to remain accurate for a while.

Here is the one line I do not cross.

The recipe comes first. Always. I decide what I want to make, I make it until it works, and only then do I think about how to photograph it. I have never once thought this might shoot well, so let’s develop that instead. I’ve considered whether I should, in some strategic sense, and then I remember that I got into this because I love to bake. If I ever reach the point where the camera is choosing my recipes, something has gone wrong with me and I need to get checked.

Which is not to say I don’t have favorites. Chocolate photographs beautifully. I don’t fully know why. Something about a dark, glossy thing against a white backdrop, and the way the color comes alive when I edit it. That birthday cake up at the top was one of the best days I have had behind a camera. I have to actively stop myself from filling the calendar with chocolate, because you deserve recipes that aren’t all brown, and I owe the vanilla and the lemon and the bread the same attention.

Speaking of the bread. September is Back to Basics, a month of gluten-free bread machine loaves, and I will tell you plainly that it has stressed me out more than anything else I’ve worked on this year. I’m still going. It’s coming. If you own a bread machine, next month is for you.

And then there are the days it simply does not work. The oatmeal raisin cookies were one of those. A full day, the whole setup, and I came back to the computer to find that almost none of it was usable. So I went through all seventy, found the one where the white balance hadn’t betrayed me, edited it as well as I possibly could, and used it.

Gluten-Free Oatmeal Raisin Cookies— Image courtesy of Brimly

Gluten-Free Oatmeal Raisin Cookies

See the recipe.


You have almost certainly scrolled past it without thinking anything was wrong, which is either a compliment to the editing or proof that I worry too much. Possibly both.

That’s the part I’ve actually learned. Not the lighting. The moving.

Somewhere ahead of me there is a workflow where none of this hurts. Where the strobe cooperates, the sun is irrelevant, and I shoot ten photos and use three. I am working toward it with genuine determination and I will absolutely tell you when I get there.

Until then, you’re seeing photo number thirty-eight of seventy, and the other sixty-nine are staying exactly where they are.


One More Thing!

If you have ever wondered what Nash and I actually sound like, the Brimly podcast is on Spotify. Every episode runs a book club segment, a round of Would You Rather that gets away from us more often than it should, and a closing conversation about the week’s recipe. No photography required, which is pretty restful.

And a small ask, since I have just spent a whole issue on this. Which photo made you click? If there is a recipe you opened purely because of the picture, write and tell me which one. I would love to know what is working when I cannot tell from the inside.

Thanks for reading, and see you next Friday.


Write to me at hello@brimly.co. Past issues are archived here.

Stephnie Grace is a recipe developer, editor, and co-founder of Brimly, specializing in gluten-free, soy-free, and gum-free baking. She writes Room Temperature, which lands every Friday.